There have been various driving industries of the global economy over the years. However, none seemed to have had an impact as significant as the IT industry. As another new decade begins, the IT industry is poised to launch into a whole new realm of technical advancement. The era of the digital industry has led to numerous technological marvels from networking to artificial intelligence. However, the current offering of the digital era that has provided most benefit, are the social media platforms.
The marketing and business development dynamics have been altered drastically over the course of past decade with numerous businesses from industry level FMCG manufacturers to service based organizations such as call centers are creating a footprint in through social media platforms. Everything from FMCGs’ to services sector can conveniently be marketed through social media in the most effective fashion. Following are 5 elements that make social media the best medium of marketing these days:
- First and foremost, Cost Effectiveness is perhaps one of the key features of social media. In conventional marketing mediums, there are numerous resources required that make it a very cost intensive process. Social media platforms offer a wide array of packages that are barely a 10th portion of the cost of a conventional medium. A business can choose from these packages as per their need while employing various techniques to market themselves in the best possible fashion while assuring maximum cost efficiency and effectiveness.
- In a fast moving world, the valuable resources have a lot of uses other than hard labor and running around to get things done. Social media also offers utter Convenience to its users in that regard as well. You can design and plan your entire campaign in-house with minimal resources and regulate it yourself rather than having to rely on an outside resources to do it for you. Given the right planning and technique, your self-designed campaign can deliver the desired results conveniently.
- Social media puts the ultimate capability to drive the message to success into the hands of a business itself. If you know your product, odds are you know your audience as well. And if that’s the case, then social media can actually help you hand-pick the audience to whom you wish to show your message to. This facility of Targeted Audience not only allows the business to opt for a selective projection and save the cost, but also enables the assurance of maximum success for the campaign.
- In conventional marketing and advertising, the businesses don’t have much liberty to try out new ideas and concepts for messages. Whereas in social media marketing, you can be much more Creative and can incorporate much more variation in your messages. You can create numerous concepts as per the taste of your target audience under the same campaign. You can work with both video ads as well as image based ads for so as for all kinds of audiences to be exposed to your message.
- One of the key benefits of social media ads is the ability to engage in a Digital Dialogue with your audience in real-time. This element is the key factor in changing the business paradigm as the real-time interaction can allow for the real time optimization of the pre-existing message or the real time rectification of any errors that might have struck the wrong chord with the audiences. The interactive marketing can also allow you to gauge the exactly what the audience wants in the first place, whereby you can design, plan and implement the campaign as per the exact desire of the audiences to obtain maximum success.
Numerous product oriented as well as service oriented organizations are starting to realize the benefits of social media marketing and have adapted to the method. Some of the Top Call Centers in Rawalpindi & Islamabad such as J Telemarketing have raised their success rate by targeting the actual potential customers through social and marketing their products to them. This way, not only does a company steers clear of the uninterested audiences, but also radically improve the possibility of a successful deal to a significant degree.