What Makes a Good Telemarketer: 5 Important Characteristics
There are dozens of call centers in Rawalpindi and Islamabad that are currently working on various projects and have hundreds of sales executives and customer service representatives onboard. J Telemarketing is among the best telemarketing companies in the twin city region that believes in the idea of having the best team of telemarketers on board, so as to make the customers at home while shopping for desired product and/or services and to add value to the company’s operations. Here at J Telemarketing, we try our best to look for and to instill the following qualities:
- Communication Skills:
The characteristic of foremost importance is the ability to communicate. This not only includes having a strong grip over the language, but also being able to communicate in a favorable fashion with the customer. The better you communicate, the more likely the person is likely to stick around and listen to what you have to offer.
- Listening Skills:
When it comes to being a good customer services representative, listening to a customer is just as important, if not more important than communication skills. To understand this point, one must understand the difference between hearing and listening. Hearing is just the capability to sense sound while listening entails the capability of observing the details within the sound-bites. In case of a telemarketer, the capability of listening for a customer’s actual need for the product and services is of paramount importance in order for the telemarketer to respond to the customer’s needs in a favorable fashion.
Being a telemarketer, you must be prepared for a number of unanticipated challenges that can be thrown your way mid-conversation. A good telemarketer should be able to adapt to any unforeseen predicament and address the situation accordingly in a favorable fashion as per the need of the moment.
- Product Knowledge:
You cannot even think about being a good telemarketer without having complete knowledge of your own product. The more you can communicate with your customer about your product with honesty, the more likely the customer is likely to be convinced and make a deal with you. Any kind of misinformation or insufficiency thereof, may result in severe consequences for you and your company.
- Human Element
Amidst accomplishing the aforementioned elements, people tend to forget the importance of maintaining an actual human conversation. The person on the other end of the telephone cannot see your body language or your facial expressions, but you must have an empathetic tone towards the customer in order to make him feel comfortable as well develop a degree of respect and regard for you as a person.
In order for a telemarketing firm to stand out from the competition, the team of people communicating with the potential customers should have the ability to engage the customer such that s/he is convinced that both your company and the product/service is the best in the market.